Privacy policy
Last updated: 29.10.2024
General Information
Workant Oy (referred to as “we” or “Workant”) is committed to safeguarding the privacy and confidentiality of personal information. This Privacy Policy explains how we collect, use, and protect personal data about visitors to our website and users of our services (referred to as “you”). This includes personal data processed on behalf of business customers and End Users (such as employees). By using our website and services, you agree to the practices described in this Privacy Policy.
Company Information
• Name: Workant Oy
• Address: Mannerheiminaukio 1, 00100 Helsinki, Finland
• Phone Number: +358 400 527 361
• Business ID: 2917663-2
• Data Protection Officer: Petteri Haro
• Contact Email: petteri@workant.io
What Personal Data Do We Collect?
We collect certain personal data when you interact with our website and services, including:
• Automatically collected data: Information about your visit, such as IP address (anonymized), browser type and version, referral website, and cookies.
• Voluntarily provided data: When filling out contact forms or using our services, we collect your name, email address, telephone number, and the company you represent. For End Users, this may include employment-related data (e.g., attendance, shift information, or performance metrics) provided by their employer.
• Meta Pixel and Google Ads Data: Our website uses the Meta (Facebook) Pixel and Google Ads to track interactions, understand user behavior, and improve our marketing efforts. This data may include page visits, actions taken on the site, and conversions, and may be shared with Meta and Google to serve relevant ads and measure ad effectiveness.
Why We Collect Personal Data
The legal basis for processing your data is our legitimate interest in providing and improving our services. If you have opted-in, we may also send you direct marketing communications.
We process personal data for the following purposes:
• Responding to inquiries and providing support.
• Ensuring optimal display and performance of the website on your device.
• Analyzing website and service usage to improve functionality and user experience.
• Monitoring the effectiveness of marketing campaigns.
• Offering personalized services and content to our customers.
• Enhancing customer and End User communications.
• Meta Pixel and Google Ads: Data collected via the Meta Pixel and Google Ads allows us to deliver relevant ads on platforms such as Facebook and Google, track conversions, and create custom audiences for marketing. This data helps us reach users who are interested in our services and measure the effectiveness of our advertising.
We only process your personal data for the purposes outlined in this Privacy Policy.
Sharing of Personal Data
We do not sell or share your personal data with third parties except as required by law or as outlined below. Data collected via the Meta Pixel and Google Ads may be shared with Meta (Facebook) and Google to improve our ad relevance and assess campaign performance.
Transfers of Personal Data Outside the EU and EEA
In certain cases, we may transfer your data outside the European Union (EU) or European Economic Area (EEA), for instance, to third-party services such as Google or Meta. All such transfers are conducted in accordance with applicable data protection laws:
• The EU Commission has determined the recipient country offers adequate data protection, or;
• We have put in place appropriate safeguards, such as EU-approved data protection clauses.
To request copies of any privacy-related agreements with third parties, please contact us.
Retention of Personal Data
We store your personal data only for as long as necessary to fulfill the purposes outlined in this policy, typically for no more than two years after collection. However, we may retain your data longer if required by law or contractual obligations.
Your Data Protection Rights
As a data subject, you have the following rights under applicable data protection laws:
• Right to object: You can object to the processing of your data for direct marketing purposes.
• Right of access: You can request to see what personal data we hold about you.
• Right to rectification: You can request correction of inaccurate or incomplete data.
• Right to erasure: You can request that we delete your personal data under certain circumstances.
• Right to withdraw consent: If we are processing your data based on consent, you can withdraw that consent at any time.
• Right to restrict processing: You can ask us to limit how we use your data.
• Right to data portability: You can request that your data be transferred to another service provider in a machine-readable format.
To exercise any of these rights, please contact us via the details provided in the “Contact Us” section. We may request verification of your identity before processing your request.
Data Security
We take the security of your data seriously. Personal data is stored in secure environments and access is limited to authorized personnel. Physical documents are stored in locked rooms, while electronic data is protected by secure systems.
In the event of a personal data breach that affects your data, we will notify you without undue delay, and where feasible, within 72 hours of becoming aware of the breach, in accordance with applicable data protection laws.
Cookies
We use cookies and tracking technologies, including Google Ads, Meta Pixel, and Hotjar, to enhance your experience and improve our services. Below is a summary of their functions and how they handle your data:
• Cookies: Small text files that track website traffic and usage patterns.
• Google Ads: Measures the effectiveness of our marketing efforts and provides relevant ads. Google Ads collects data on interactions, such as page views and conversions. You can manage your ad preferences in your Google account’s Ad Settings.
• Meta Pixel: Tracks website interactions to measure ad performance and deliver targeted ads on Meta platforms.
• Hotjar: Helps us understand how users interact with our website by recording anonymized session data such as clicks, scrolls, and navigation. Hotjar does not collect personally identifiable information unless you provide it via forms or other inputs.
• Hotjar is used to analyze website usage patterns and improve user experience. The data collected may include:
• Click and scroll activity.
• Anonymized session recordings.
• Survey and feedback responses (if applicable).
Hotjar stores this data in a pseudonymized manner and adheres to GDPR and other applicable data protection regulations.
Opting Out
You may opt out of cookies and tracking technologies by adjusting your browser settings. For specific services:
• Google Ads: Manage ad preferences in your Google account.
• Meta Pixel: Use Meta’s Ad Preferences tools.
• Hotjar: Opt out directly at https://www.hotjar.com/legal/compliance/opt-out/.
For more information on data handling, see Meta’s Data Policy, Google’s Privacy Policy, and Hotjar’s Privacy Policy.
Contact Us
For any questions about this Privacy Policy, or to exercise your rights, please contact our Data Protection Officer at petteri@workant.io. You can also reach us through the contact form on our website.