Privacy Policy

General Information

Workant Oy (referred to as "we" or "Workant") is committed to safeguarding the privacy and confidentiality of personal information. This Privacy Policy explains how we collect, use, and protect personal data about visitors to our website and users of our services (referred to as "you"). This includes personal data processed on behalf of business customers and End Users (such as employees). By using our website and services, you agree to the practices described in this Privacy Policy.

Company Information

What Personal Data Do We Collect?

We collect certain personal data when you interact with our website and services, including:

• Automatically collected data: Information about your visit, such as IP address (anonymized), browser type and version, referral website, and cookies.
• Voluntarily provided data: When filling out contact forms or using our services, we collect your name, email address, telephone number, and the company you represent. For End Users, this may include employment-related data (e.g., attendance, shift information, or performance metrics) provided by their employer.
• Meta Pixel and Google Ads Data: Our website uses the Meta (Facebook) Pixel and Google Ads to track interactions, understand user behavior, and improve our marketing efforts. This data may include page visits, actions taken on the site, and conversions, and may be shared with Meta and Google to serve relevant ads and measure ad effectiveness.

Why We Collect Personal Data

The legal basis for processing your data is our legitimate interest in providing and improving our services. If you have opted-in, we may also send you direct marketing communications.

We process personal data for the following purposes:

• Responding to inquiries and providing support.
• Ensuring optimal display and performance of the website on your device.
• Analyzing website and service usage to improve functionality and user experience.
• Monitoring the effectiveness of marketing campaigns.
• Offering personalized services and content to our customers.
• Enhancing customer and End User communications.
• Meta Pixel and Google Ads: Data collected via the Meta Pixel and Google Ads allows us to deliver relevant ads on platforms such as Facebook and Google, track conversions, and create custom audiences for marketing. This data helps us reach users who are interested in our services and measure the effectiveness of our advertising.

We only process your personal data for the purposes outlined in this Privacy Policy.

Sharing of Personal Data

We do not sell or share your personal data with third parties except as required by law or as outlined below. Data collected via the Meta Pixel and Google Ads may be shared with Meta (Facebook) and Google to improve our ad relevance and assess campaign performance.

Transfers of Personal Data Outside the EU and EEA

In certain cases, we may transfer your data outside the European Union (EU) or European Economic Area (EEA), for instance, to third-party services such as Google or Meta. All such transfers are conducted in accordance with applicable data protection laws:

• The EU Commission has determined the recipient country offers adequate data protection, or;
• We have put in place appropriate safeguards, such as EU-approved data protection clauses.

To request copies of any privacy-related agreements with third parties, please contact us.

Retention of Personal Data

We retain personal data only as long as necessary for the purposes described in this policy. Specific retention periods are:

• Contact form submissions: 2 years from submission
• Marketing communications: Until you unsubscribe, plus 30 days
• Website analytics data: 14 months (anonymized after 2 months)
• Customer account data: Duration of service agreement plus 7 years for legal/accounting requirements
• Support tickets: 3 years from resolution
• Cookie consent records: 2 years from consent date

We may retain data longer if required by law, to resolve disputes, or enforce agreements. When data is no longer needed, it is securely deleted or anonymized.

Your Data Protection Rights

As a data subject, you have the following rights under applicable data protection laws:

• Right to object: You can object to the processing of your data for direct marketing purposes.
• Right of access: You can request to see what personal data we hold about you.
• Right to rectification: You can request correction of inaccurate or incomplete data.
• Right to erasure: You can request that we delete your personal data under certain circumstances.
• Right to withdraw consent: If we are processing your data based on consent, you can withdraw that consent at any time.
• Right to restrict processing: You can ask us to limit how we use your data.
• Right to data portability: You can request that your data be transferred to another service provider in a machine-readable format.

To exercise any of these rights, please contact us via the details provided in the "Contact Us" section. We may request verification of your identity before processing your request.

Right to Lodge a Complaint

Data Security

We take the security of your data seriously. Personal data is stored in secure environments and access is limited to authorized personnel. Physical documents are stored in locked rooms, while electronic data is protected by secure systems.

In the event of a personal data breach that affects your data, we will notify you without undue delay, and where feasible, within 72 hours of becoming aware of the breach, in accordance with applicable data protection laws.

Cookies

We use cookies and tracking technologies, including Google Ads, Meta Pixel, and Hotjar, to enhance your experience and improve our services. When you first visit our website, you will be presented with a cookie consent banner that allows you to accept or reject non-essential cookies.

Below is a summary of the cookies and tracking technologies we use:

• Essential Cookies: Required for the website to function properly. These cannot be disabled.
• Analytics Cookies: Help us understand how visitors interact with our website.
• Marketing Cookies: Used to deliver relevant advertisements and measure their effectiveness.

Tracking Technologies

• Google Ads: Measures the effectiveness of our marketing efforts and provides relevant ads. Google Ads collects data on interactions, such as page views and conversions. You can manage your ad preferences in your Google account's Ad Settings.
• Meta Pixel: Tracks website interactions to measure ad performance and deliver targeted ads on Meta platforms.
• Hotjar: Helps us understand how users interact with our website by recording anonymized session data such as clicks, scrolls, and navigation. Hotjar does not collect personally identifiable information unless you provide it via forms or other inputs.

Hotjar is used to analyze website usage patterns and improve user experience. The data collected may include:

• Click and scroll activity.
• Anonymized session recordings.
• Survey and feedback responses (if applicable).

Hotjar stores this data in a pseudonymized manner and adheres to GDPR and other applicable data protection regulations.

Sub-Processors

We use the following third-party sub-processors to help provide our services:

We will notify customers of any changes to our sub-processors. For a complete and up-to-date list, please contact us at hello@workant.io.

Opting Out

You may opt out of cookies and tracking technologies by adjusting your browser settings or using the cookie consent banner on our website. For specific services:

• Google Ads: Manage ad preferences in your Google account.
• Meta Pixel: Use Meta's Ad Preferences tools.
• Hotjar: Opt out directly at https://www.hotjar.com/legal/compliance/opt-out/.

For more information on data handling, see Meta's Data Policy, Google's Privacy Policy, and Hotjar's Privacy Policy.

Contact Us

For any questions about this Privacy Policy, or to exercise your rights, please contact our Data Protection Officer at petteri@workant.io. You can also reach us through the contact form on our website.

For information about how we handle your data as a service user, please also review our Terms and Conditions.